'Sex' doesn't sell. Erosion of female self esteem does. The feeling of superiority over women does. Turning women into 'things' to be studied, scrutinized & judged and then calling it 'sex' does.
Sex doesn’t sell. Objectification does
Sadiqa Thornton (via roserosetyler)
when i was working on my Master’s i studied objectification theory pretty extensively and there was this brilliant paper out there that i stumbled across about how in the modern consumer culture there are virtually infinite copies of the same product over and over again (how many different brands of shampoo out there are there that all do the same exact damn thing or different brands of butter or soda or cake mix that are all virtually indistinguishable from each other if we’re really honest about it?) to the point that really the only way for marketers to make distinguish these products from each other and get consumers to by identical brand a instead of identical brand b is the packaging and thanks to objectification the most common packaging used is women, not as people, as tools to make their packaging more appealing. women as packaging is everywhere and it’s very disturbing and feeds the side effect of objectification of the interchangeability of women implying that we’re all as similar to each other as the various products our images are used to hock.
For fat women, being stylish isn’t a luxury. It’s often a necessity to get hired, to get access to healthcare, to get treated like a human being.
Fat women have all kinds of narratives about sloppiness, laziness, dirtiness to overcome. Sometimes heels are a crucial part of looking “put together” in a way that sufficiently convinces people that we care about ourselves, that manages to counteract pervasive cultural narratives that fat people don’t care about ourselves. That we have “let ourselves go.”
Being “put together” is part of the way many of us convey to a judgmental world that we are worth caring about.
I get treated completely differently at a $20 hair salon if I’m dressed up or dressed down. Two totally different experiences. I get treated differently at the doctor’s office, and at the emergency room. I can’t go to the ER in sweatpants, because I’ll get shittier treatment. In an emergency, I have to worry if I am dressed up enough to prove that I deserve respect and care. Melissa McEwan: Fat Fashion (via tangerineadamantine)
a guy walked into the board room and said
"hi sweetheart if you could fix me up a coffee real quick im meeting with the regional reports manager in like five minutes, thanks darling"
and i just stared at him and coldly said
"i am the regional reports manager"
we are now twenty minutes into this board meeting and i dont think i’ve ever seen a man look so embarrassed and afraid in my whole life